Yes, much of this weekend was driven by brand loyalty and nostalgia, nostalgia for a property that Disney merely acquired and continued, but they pulled this off with a pitch-perfect marketing campaign.
It came up just shy of Jurassic World's $524 million worldwide debut record, pulling in $517 million globally so far, with China coming early next month.īefore we get into a nitty-gritty dissection, we must offer a round of applause for Walt Disney , Lucasfilm and everybody involved with this mammoth debut. opening weekend record with a whopping $238 million in ticket sales. Star Wars: The Force Awakens just shattered the U.S.
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